Sonny’s BBQ

To seamlessly extend the revitalized brand of Sonny’s BBQ, we developed a program that would enhance the dining experience for kids as well as adults. High-end illustrated characters and fun activities promote a healthy mind and body while rich textures and colors reflect the authentic, hand-crafted nature of BBQ. We produced all elements of the program from cups, crayons and activity menus to 3D-paper trucker hats and loyalty incentives.