PROCESS MAKES PERFECT

“All parts of the process are equally important to us. We’re just as focused on client relationships and the safety of our products as we are on creating brand loyalty programs that’ll last through the years.”

TOGETHER, WE MAKE IT HAPPEN

It all starts with a meet and greet. We get to know you and your business, conducting extensive research so we can develop the right products to reinforce your strategy and vision. From start to finish, ideation to product development, we handle the whole process – partnering with you every step of the way.


DISCOVER

As seasoned explorers, strategy guides every move we make. We start by asking lots of questions, getting a clear picture of your business, your objectives and what’s important to your customers. Then we map out a game plan to get you to your goals.

 

IT STARTS WITH INSIGHT

Partnering with C+R Research, the industry leader in youth and family insights, we collect research that sheds light on how consumers think and feel about today’s programs. Asking the right questions, we assemble a clear picture of the consumer mindset and provide you with timely updates on the evolving environment and competitive landscape.

BRAND-SMART RECOMMENDATIONS

We assess each project before recommending the best creative solution. Whether you need custom branded content, a line extension or a third-party promotion, we’ve got you covered. Our award-winning storytellers and designers can develop a program for any demographic. Plus, our solid relationships with top publishers, major movie studios and manufacturers mean we can bring big-name properties to all of your campaigns.

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DESIGN

Combining insight with creativity, we work with you to sketch out thoughtful solutions that inform, engage and inspire. Whether it’s a print, plush or plastic, everything we make is designed to enhance brand clarity and promote positive family interactions.



DEVELOP

This is where we bring our designs to life. We take great pains to make sure all recommendations are smart, each product is safe and every experience feels true to your brand. And, of course, we make the process seamless for you.

PRODUCTION & LOGISTICS

Partnering with suppliers and logistics specialists, we’re able to produce and deliver a wide variety of custom products for your brand. This extensive network gives us real-time visibility and control throughout production and distribution processes, from the factory to the field locations and distribution centers.

PROCESSES & MATERIALS

Print
Blow molding
Compression molding
Extrusion
Inflatables
Injection molding

Wax (crayons)
Resin casting (cold cast)
Rotational molding (rotocast)
Sewing (soft goods–plush)
Thermo-forming (vacuum-forming)
Tin toys

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DEPLOY

No matter what the deliverable is, we try it, test it and track the results. The more information we collect, the better we can adjust our practices. All of which adds up to greater impact for your brand.



DELIGHT

Here’s where it all comes together in a feeling of pure delight. A feeling that overtakes your customers, one they don’t often forget. We create these unforgettable experiences for kids and families to make sure they become your biggest fans – spreading your message far and wide, cheering your brand on at every opportunity.

OUR SERVICES

From consumer research and brand-smart design to product development and production, we’re sure to meet all of your needs. With our diverse and talented team, we deliver a full spectrum of complementary services to our clients.

Market Research
Branding + Marketing
Insights + Strategy
Product Development

Program Development
Licensing
Production + Logistics
Safety + Testing


MEET OUR LEADERSHIP

BOB HECKERT - President

In 2008, Bob opened the doors of Spirit Marketing to share his extensive expertise in building and promoting positive family interactions. As President, he focuses on fostering client relationships and company growth while overseeing all of our strategic and creative efforts. Earlier in his 40-year career, Bob held pivotal positions in marketing and sales at one of the nation’s largest kids marketing agencies as well as Hallmark Cards, Inc. His passion and extensive knowledge of product development make him a great team captain.